Locash – Pizza and hamburger boxes

One of the most important premises for the Locash TV-series is the fact that the main characters Kakan and Tobbe are lazy and lack all kinds of class and ambition. With that in mind we decided that fast food  (always associated with a lazy life style) would be the theme for the marketing of Locash. For the first season we produced a sticker with information about the show. The stickers were posted on empty pizza boxes that were spread around downtown Stockholm. We also let our own Locash Pizza Boy deliver the empty pizza boxes to Swedish celebrities and important people in the media industry to raise awareness of the show. For the second season we produced a new sticker and posted them on hamburger boxes.