P3 Gold (P3 Guld)

Since 2003 the Swedish National Radio P3 has held the annual award show P3 Gold, as an alternative to the Swedish Grammy awards. P3 wanted to put even more effort in order to get ahead in the competition against the Grammys in 2009. P3 contacted La Vida Locash for consultation regarding their webpage and how they could generate positive online buzz for P3 Gold.
With this in mind, La Vida Locash produced an online campaign with focus on highlighting the nominated artists by freeing their songs from their original performer, genre and audience. 
The goal was to put the songs in a new light and in an indirect way show their strength as compositions and why they had been nominated for the award. The campaign consisted of three sets of online videos.

See the side menu for the videos in each category.